In 2011, there were 11.3 million tourists in Bahia, with 95% (10,592,941) coming from domestic tourism, and the remaining 5% (558,000) coming from tourists travelling from other countries. Bahia receives more international travellers than all the States in the Brazilian northeast combined, with 558,000 visitors in 2011 (Bahia - 11,6%, Ceará - 3,7%, Pernambuco - 3,4%, Rio Grande do Norte - 2,5%, Alagoas - 1,1%, Maranhão - 0,9%, Paraíba - 0,7%, Sergipe - 0,3%, Piauí - 0,2%).
In 2011, Bahia’s tourism revenue, according to FIPE, was R$7 billion against R$5.06 billion in 2009, a 38% increase. International revenue totalled R$734.3 million, or 10.5% of the total for the entire country. Regarding domestic tourism revenue, Bahia ranks second, surpassed only by São Paulo.